The target audience for the Fans del Planeta website is children between 9 and 10 years, so the content is especially directed to youth in their earliest stages of puberty. Fans del Planeta addresses them with a fresh and familiar tone that immediately refers to a sense of belonging. Fans of the Planeta seeks to bring pre-teen children to a sense of affinity and identity with themselves and their peers. It has been designed for pre-teen children aware of the need to care and interact with their world, wherever they are: the city or the countryside, school or home, with friends or family.
The story: two twin brothers, Rox and Leo, started a website about what they love; caring and exploring the planet. They aim to share their passion for nature and meet more people interested in the subject.
“Fans del Planeta” | Website
Prix Jeunesse Iberoamericano 2011
1st Place – Category “Digital & Interactive”
Developed by Nao Kids for SEMARNAT