Art San Diego 2012

Project details


  • Visual Identity
  • Motion Graphics
  • Editorial Design
  • Web Design & Development
  • Email Publicity


Visual Identity for Art San Diego 2012, with theme “New Art City”. Re-location of the Art Fair to Balboa Park gave it the opportunity to develop an “urban compound” both inside the venue and throughout the grounds of the park.


Executive Director, Co-Founder | Ann Berchtold
Managing Director, Co-Founder | Julie Schraeger
Curatorial Director | Marcela Quiroz-Luna
Event Photographer | Franz Krachtus
Time Lapse | Voice & Video
Video Soundtrack | Miguel Conejeros


Angeles and I have now worked together for ten years on numerous projects. In 2009, Angeles first helped to design the web and brand identity for the first edition of the Art San Diego Contemporary Art Show. From website, to signage, sponsorship materials, exhibitor manuals, t-shirts, vip-tickets, etc – Angeles has the ability to create a very unique and unified design treatment across all marketing materials, and she has consistently created a new design approach for each year of the show. It is such a pleasure to work with someone like Angeles who understands my sensibility so that there is very little instruction ever needed. Angeles has the excellent ability to translate business concepts into relevant images. She delivers quick work with an amazing temperament (especially under-pressure).
– Ann Berchtold, Art San Diego Founder

Related Portfolios